Our Partnership with Smokey Bear: A Commitment to America’s National Forests

At Wildtree, the forest isn't just where we play; it’s the heartbeat of our brand. We believe these wild spaces are a legacy worth guarding, which is why we have dedicated our mission to supporting the U.S. Forest Service and the iconic message of Smokey Bear.

By choosing Wildtree, you aren’t just buying gear—you’re becoming a steward of the land. 10% of the proceeds from every Smokey Bear purchase goes directly to the U.S. Forest Service through our official licensing agreement. This support stays on the front lines, funding wildfire prevention education and helping protect millions of acres of public land for generations to come.

Wildtree Smokey Bear Camera Strap attached to film camera around women's neck

Join the Movement

Preventing wildfires is a collective effort that starts with education. By wearing and using officially licensed Smokey Bear gear, you are providing the direct funding needed for the U.S. Forest Service to reach millions with fire safety programs. Gear up, head out, and help us ensure that our National Forests remain wild and green for the next generation.

Shop the Collection
Circular logo with Smokey Bear wearing a firefighter hat and text 'Official Licensed Product' and 'Cooperative Forest Fire Prevention'.