At Wildtree, the forest isn't just where we play; it’s the heartbeat of our brand. We believe these wild spaces are a legacy worth guarding, which is why we have dedicated our mission to supporting the U.S. Forest Service and the iconic message of Smokey Bear.

By choosing Wildtree, you aren’t just buying gear—you’re becoming a steward of the land. 10% of the proceeds from every Smokey Bear purchase goes directly to the U.S. Forest Service through our official licensing agreement. This support stays on the front lines, funding wildfire prevention education and helping protect millions of acres of public land for generations to come.